Introducing Bob & Sheri
Bob & Sheri offers stations an opportunity to do something that has proven to be extremely challenging—dominating female demos in AM Drive. Since 1992, Bob Lacey and Sheri Lynch have been waking up their home market, Charlotte, in an exciting and entertaining style. Their topical, conversational presentation has brought them to the very top of the market -- in fact Bob & Sheri has been a Top 3 performer with Women 25-54 for 60 of the last 66 books*. 
The typical morning show “template” has been in use since the 1970’s. It relies on a dominant male lead, supported by two or more with sidekicks, and highlighting a series of benchmarks, or recurring bits, characters or games. As audiences evolved—especially female audiences—this template has been less successful. That’s because today’s audience wants compelling content that is genuine, not forced. That is where Bob & Sheri is unique.
As equal partners, Bob Lacey and Sheri Lynch have a dialog with each other and the listeners every morning. It's like going to a party with your close friends and discussing a range of topics including relationships, children, pop culture, sex and show business. With a limited number of benchmarks, Bob & Sheri is improvisational humor at its finest. The talent live their lives on the air, weaving their lives and current events into a daily show that quickly becomes a daily habit. Add to that celebrity guests, lots of telephone interaction and a high level of on-the-fly production values, it’s easy to see how Bob & Sheri can set you apart from your competitors.
While the show is designed to appeal to a grown-up audience, the show is far less blue than morning shows often heard on rock stations. It's sometimes risqué, occasionally controversial, but always funny and always a hit with adult female listeners. Bob & Sheri takes control of the morning drive numbers because, for the first time, a female talent is showcased as more than just a submissive giggle-chick sidekick.
Bob & Sheri offers you a turnkey opportunity to dominate Morning Drive with a proven, targeted program. You no longer have to go through the trial and error of developing a local morning show, only to be disappointed with its mediocre results. You will no longer be faced with the task of cultivating a great local morning show, only to have them hired away. Bob & Sheri work for you five days a week for as long as you want them to be part of your station.
Click to downoad a brochure on Bob & Sheri complete with format clocks.
*Arbitron Charlotte Metro Winter '93-Summer ‘08, M-F 6A-10A Avg. Share
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